Schréder strengthens presence in New Zealand and Australia with Betacom acquisition

Schréder, the leading independent provider of smart outdoor lighting solutions, has completed the acquisition of Betacom, a lighting business in New Zealand and Australia. This transaction is a key step in Schréder’s ongoing strategy to develop a local presence in New Zealand and strengthen its market position in Australia.

In acquiring Betacom, Schréder has gained a highly experience team of lighting experts
The team including Bryan Gerrard (Business Development Manager), Nick van der Plas (Commercial Manager), Belinda Sahlman (Sales Segment Manager), Angelia Fonseca (General Manager), Jeff Richardson (Operations/Project Manager), Ben Aukta (Lighting Engineer) and Cladian Andugula (Business Development Manager) celebrate the new acquisition. 

Betacom has over 80 years of heritage and a strong presence in the Australia and New Zealand (ANZ) market. This acquisition brings together the robust R&D and innovation capabilities of a global industry leader with the extensive expertise and network of a well-established local company. It will anchor our future growth in the ANZ lighting market and provide exciting opportunities to meet customer’s needs for connected lighting solutions.

We are excited to announce the acquisition of Betacom’s lighting division, which will add Betacom’s lighting business to the Schréder Group, bringing together two companies with a rich history in Australia and New Zealand. The alignment of Betacom’s strong local network with Schréder’s global strength and expertise will be instrumental in strengthening our position in the ANZ lighting market. 

Kaushal Kapadia
Regional Director APAC - Schréder

This strategic move reflects Schréder's commitment to expanding its local market presence and providing connected lighting solutions that make a positive contribution to the communities in which it operates, including Schréder’s unique expertise in smart tunnel lighting solutions. 

Both companies are highly complementary and share the same values in terms of commitment to delivering exceptional customer support, which will benefit customers in the region and have a positive impact on the lighting industry in Australia and New Zealand.

I am pleased to announce the sale of Betacom’s lighting division to Schréder. Betacom has a long history as Schréder’s representative for its street lighting and tunnel lighting ranges in both New Zealand and Australia. The acquisition of Betacom’s lighting division by Schréder will bring increased resources and innovation to the market that will benefit existing and new customers by providing innovative products and solutions to meet and exceed our customers' needs.

Sandy Flynn - Managing Director - Betacom
Sandy Flynn
Managing Director - Betacom

About Betacom
Betacom has been at the forefront of lighting in New Zealand and Australia for over 80 years. A team of lighting designers bring their expertise in lighting design and smart lighting solutions for functional and decorative roads, tunnels, cycle and pedestrian paths and sports facilities.

About Schréder
Schréder is a worldwide leader in intelligent outdoor lighting solutions. The company, founded in 1907, is present in over 35 countries spanning 5 continents. Our tradition of engineering means we have been at the forefront of innovation throughout our history. The latest wave of urbanism means city centres are becoming more vital than ever: connectivity is crucial. 
Experts in lightability™, we propose lighting infrastructure that will play a pivotal role in building Smart Cities and future communication networks.